With two decades of marketing experience on both the client and agency sides, Ms. Choy is a proven strategist, helping blue chip companies achieve their business objectives.

Her successful track record includes leading innovative integrated marketing campaigns. Most recently, she was Marketing Director for Jardine Restaurant Group, Pizza Hut Hong Kong, Ltd., where she helped build Pizza Hut into the preferred casual dining experience in Hong Kong.

Prior to this post, she was General Manager for J. Walter Thompson Co. Ltd., Hong Kong, where she helped grow the HSBC business into JWT’s top revenue generating client.

As Asia Pacific Director of Client Services at Foote, Cone & Belding, Hong Kong, she oversaw the Nortel Networks and Motorola (Freescale) semi conductor business for the Asia Pacific region. While at FCB, the agency’s FCBi brand (the online and CRM unit of the agency) brought in significant business and revenue to strengthen FCB’s integrated communications capabilities, allowing the agency to jump within two years from number 11 to the top 5 in the region.

Ms. Choy is a Chairperson of the event and promotion unit for the Hong Kong office of the Chartered Institute of Marketing. Her impressive academic background includes a Postgraduate Certificate of Laws from The University of Hong Kong, a Bachelor of Laws from the University of London and a Bachelor of Business Administration from Hong Kong Baptist University.