Michael Litchfield

VP, Director of Interactive Media, San Francisco

Michael joined Doremus San Francisco in October of 2006 to lead the agency’s strategic and creative efforts for all interactive media.

With a 16-year career in interactive media, he has taken a multitude of brands online and shepherded the brand experience through every aspect of new media including initial concept research, analysis, design, scenario planning and due diligence of all web applications and web service initiatives.

Prior to joining Doremus, Michael was Senior Creative Director at AvenueA/Razorfish (San Francisco) where he led a cross functional team of designers, user experience architects and project managers to deliver full online experiences for major brands Genentech, Bacardi and Microsoft.

As Creative Director/Strategist at Agency.com (San Francisco), he led efforts in brand strategy, research and analysis, online brand building, interactive marketing, user experience definition and executive creative direction for all online media initiatives.

Michael has also held executive level creative and strategic positions with an emphasis on new media at other companies, and was the founder and managing director of AutoExec Infomedia, Auckland, New Zealand, which he later sold to Terabyte Interactive.

He holds a bachelor’s degree in Engineering from the Auckland Institute of Technology and a Graduate Diploma of Fine Arts from Elam School of Fine Arts, also in Auckland, New Zealand.

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David Rowe
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