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Doremus San Francisco Ignites Imagination —
Creates “A Day Made of Glass” for Corning Incorporated
(Innovative film gives viewers a new perception of glass technologies
and a new appreciation for Corning's capabilities.)
February 24, 2011
San Francisco‚ February 24‚ 2011: Doremus San Francisco, BtoB magazine’s “top agency,” has created an imaginative short film for Corning Incorporated, the world leader in specialty glass and ceramics. The piece demonstrates an incredible array of technological possibilities for glass use, both now and into the near future.
“A Day Made of Glass” is currently running on Corning’s website and has already garnered over 3 million hits on YouTube. It showcases Corning’s vision of a world in which highly engineered glass plays an increasingly vital role. From home to car to work and beyond, the film follows a family — Mom, Dad, two daughters and even Grandma — as they move through their day, made smarter and easier thanks to the glass innovations created by Corning.
Corning Incorporated is a 160-year-old glassmaker that remains at the forefront of innovation by creating paths to bring new ideas forward. “A Day Made of Glass” is targeted to Corning’s key stakeholders — investors, existing customers, prospective customers, and employees.
Whether it be high-strength, durable (damage / heat resistant), thin, flexible, formable, photovoltaic, IC (semi conductor), solid state lighting, or fiber optic glass, the film uses computer generated imagery (CGI) to show each glass treatment as part of a futuristic device (that may soon be available). “A Day Made of Glass” has generated over 18,000 views on YouTube in the first two days it’s been available.
John Mannion, Doremus, Director of Client Relations, said, “Corning has been around a century and a half, yet they’re still forging new paths in glass innovation. This film is designed to send viewers away with a new appreciation for glass, for Corning, and an excitement about the products and breakthroughs that are shaping our daily lives.”
Dan Collins, Division Vice President of Corning Corporate Communications, said, “The future is now, and Corning is committed to being part of that future with innovations in glass that make all of our lives easier and more elegant. ‘A Day Made of Glass’ depicts that message very nicely. Feedback from investors, internal audiences, and the public-at-large has been extremely positive.”
Creative Credits
Creative Director: Michael Litchfield
Filmmaker: Dave Mackie
Camera: Norman Bonney
Executive Producer: Todd Lindo
Production House: Rough House
Effects: 3D
Computer Generated Imagery: Westernized
About Corning Incorporated
Corning Incorporated is the world leader in specialty glass and ceramics. Drawing on more than 150 years of materials science and process engineering knowledge, Corning creates and makes keystone components that enable high-technology systems for consumer electronics, mobile emissions control, telecommunications and life sciences. Our products include glass substrates for LCD televisions, computer monitors and laptops; ceramic substrates and filters for mobile emission control systems; optical fiber, cable, hardware & equipment for telecommunications networks; optical biosensors for drug discovery; and other advanced optics and specialty glass solutions for a number of industries including semiconductor, aerospace, defense, astronomy and metrology.
Doremus is a specialist in a world of generalists. With offices in New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity
of their industries and audiences, and translating that into compelling business-building solutions. Doremus is part of the Omnicom Group Inc. (NYSE: OMC), a leading global advertising, marketing and corporate communications company.
Doremus is a part of the Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Doremus 200 Varick Street‚ New York‚ New York 10014‚ 212.366.3000
FOR FURTHER INFORMATION, CONTACT: Marianne Flatley‚ Public Relations Director‚ Doremus‚ 212.366.3682 (mflatley@doremus.com)
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