Back to what they say
Doremus Sweeps BtoB Magazine's "Best" Awards
(Campaigns for O-I, Corning and HP grab top honors.)
October 18, 2011
New York, October 18, 2011: A campaign for O-I (Owens-Illinois), the world's leading glass packaging company, has been named the Winner in BtoB magazine's annual "Best" awards for Best Integrated Campaign (over $200,000). The Glass Is Life™ campaign, created by Doremus New York, created a global movement for glass using print, digital and a social strategy. The social component of the campaign was mapped out by Doremus' proprietary "DNA" tool. (The Doremus Network Analysis, or DNA, is a technology platform designed to segment audiences in social channels and mine rich insights.) The O-I campaign also took Honorable Mention in the Print category (over $200,000).
Runner-up position in the Best Integrated category went to a campaign for Corning® Gorilla® Glass, created by Doremus San Francisco. The Corning® Gorilla® Glass campaign debuted in January 2011 at the Consumer Electronics Show held in Las Vegas. The campaign also placed Runner-up in the Print category (over $200,000).
Doremus San Francisco also won Honorable Mention in the Microsite category for Hewlett Packard's "Upgrade and Save" campaign.
BtoB is the magazine for marketing strategists. The annual "Best" competition reflects the BtoB editors' choices for the very best in marketing creative and marketing leadership from the past year. The winning work can be viewed at www.btobonline.com
Winners and runners-up, along with outstanding marketing executives, will be celebrated on November 10th at a luncheon in the Edison Ballroom, New York..
Doremus is a specialist in a world of generalists. With offices in New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity
of their industries and audiences, and translating that into compelling business-building solutions.
Doremus is a part of the Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Doremus 200 Varick Street‚ New York‚ New York 10014‚ 212.366.3000
FOR FURTHER INFORMATION, CONTACT: Marianne Flatley‚ Public Relations Director‚ Doremus‚ 212.366.3682 (mflatley@doremus.com)
Back to what they say
