What They Say

**Doremus/Financial Times Worldwide Survey of Senior Executives Finds Small Companies Getting Back To Growth**

February 24, 2011

New York‚ February 24‚ 2011: Doremus, BtoB magazine’s “top agency,” and the Financial Times announce the results of “Decision Dynamics,” an online survey that identifies the economic outlook of global business over the next six months by surveying 500 senior executives across a wide range of industries. The survey has taken place annually since 2003.

Key findings include:

•	The smallest companies in the study singled out “developing and marketing new products/services” as their biggest priority. “Cost cutting” and “improving market share” came in second for this group.
•	As company size increases, the focus on cost-cutting rises. 63% of the large companies listed cost-cutting as a goal compared to 42% of the smaller companies. Smaller companies were also less likely to cite “finding and keeping talent” as a goal.
•	Both large and small companies identified “developing new products and services,” along with “expanding into new markets,” as priorities.
•	While results demonstrated a general spirit of optimism, six out of ten respondents still noted that “general market conditions” remained the number one challenge for them. This is consistent with their responses from the past two years.

Hope Picker, Director of Research for Doremus, said, “While companies of all sizes are expressing a sense of cautious optimism, it is interesting to see that smaller companies are placing more emphasis on innovation, particularly as it relates to how they will recover from the recession and make strides forward.”

Daniel Rothman, Director of Research in the Americas for the Financial Times, said, “While respondents reported that market conditions remain the largest challenge to their businesses, the issue has declined in importance as executives turn their attention to other rising concerns, including industry pricing pressure, government regulation and the threat from new dynamic companies.”

For further information, please contact:

Hope Picker, Doremus Director of Research, 212-366-3671.

About Doreumus:

Doremus is a specialist in a world of generalists. With offices in New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions.

Doremus is a part of the Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About the Financial Times:

The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 597,015 (Deloitte assured, 2 October 2010 to 4 January 2011) and a combined print and online average daily readership of 1.9 million people worldwide (PwC assured, May 2010). FT.com has over 3.2 million registered users and 206,892 paying digital subscribers. The newspaper, printed at 23 print sites across the globe, has a daily circulation of 383,067 (ABC figures January 2011).

Doremus 200 Varick Street‚ New York‚ New York 10014‚ 212.366.3000
FOR FURTHER INFORMATION, CONTACT: Marianne Flatley‚ Public Relations Director‚ Doremus‚ 212.366.3682 (mflatley@doremus.com)

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