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Doremus Digital Exec Gives A Glimmer of Hope
to Kids in Ethiopia
January 26, 2011
New York‚ January 26‚ 2011: When Jessica Engle, Digital Services Associate at Doremus, the business communications agency, was five years old, her diplomat parents brought her to Ethiopia, an experience she never forgot. Fast forward to the present and Jessica is helping raise money to build a school in Ethiopia for kids who are about the same age she was when she lived there. The non-profit she is supporting is called A Glimmer of Hope. But instead of selling tickets to a lavish corporate fundraiser, Jessica is raising money by wearing the same little black dress for a month.
Through the online fundraising site: The Uniform Project, Jessica has pledged to wear the same “uniform,” a little black dress, and repurposing it every day with different accessories such as scarves, T-shirts, belts, etc., an exercise in sustainability. Then she models her creations on The Uniform Project site every day where visitors can donate to A Glimmer of Hope, which helps Ethiopian women and children living in extreme poverty to get clean water, schools, health clinics and gain micro-financing, one village at a time.
“This is a project that has touched my heart because of my strong ties to Ethiopia,” said Jessica. “Most of us, especially in New York, spend a ton of money on clothes, but a lot of those clothes never leave our closets. Money well wasted. I want to show that it’s no big deal to wear the same thing for a month, and to give the money we would have spent on a new outfit to a very good cause.”
Corporations can pledge to match donations from those received online. Thanks to this, A Glimmer of Hope receives four dollars from private backers for every dollar donated by the online public.
When asked if anyone at work noticed she was wearing the same thing every day, Jessica said they were completely oblivious. One visit to her “fashion show” of daily ensembles validates Jessica’s sense of creativity.
About A Glimmer of Hope
A Glimmer of Hope is a non-profit organization that helps lift women and children out of extreme poverty in rural Ethiopia.
Glimmer developed an entrepreneurial model to provide clean water + schools + health clinics + micro-finance loans, one village at a time.
Our unique 100% Promise guarantees all donations go directly to funding projects, over 5,000 to date. Every dollar donated through Glimmer reaches the people in need. Our endowment covers all operating expenses. Over the last 10 years, Glimmer has improved more than 2.5 million lives.
ABOUT DOREMUS:
Doremus is a specialist in a world of generalists. With offices in New York‚ San Francisco‚ London‚ Frankfurt and Hong Kong‚ it specializes in business communications‚ helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences‚ and translating that into compelling business-building solutions. Doremus is part of the Omnicom Group Inc. (NYSE:OMC)‚ a leading global advertising‚ marketing and corporate communications company. Follow Doremus on Twitter at www.twitter.com/doremus.
Doremus is a part of the Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising‚ marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising‚ strategic media planning and buying‚ interactive‚ direct and promotional marketing‚ public relations and other specialty communications services to over 5‚000 clients in more than 100 countries.
Doremus 200 Varick Street‚ New York‚ New York 10014‚ 212.366.3000
FOR FURTHER INFORMATION, CONTACT: Marianne Flatley‚ Public Relations Director‚ Doremus‚ 212.366.3682 (mflatley@doremus.com)
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