Corning’s “Coming Out” Party at the CES.(Doremus’ campaign for Corning® Gorilla® Glass launches around big push at Consumer Electronics Show.)January 3, 2011 New York‚ January 3‚ 2011: Corning Incorporated (NYSE:GLW), a name associated for nearly 160 years with innovation around specialty glass and ceramics, is launching a new campaign for Corning® Gorilla® Glass, an ingredient brand currently found in many consumer electronics. The new campaign was created by Doremus, BtoB magazine’s “top agency” for 2010. It launches in tandem with Corning’s first appearance on the show floor for Corning Gorilla Glass at the Consumer Electronics Show in Las Vegas, January 6-9, 2011. Gorilla Glass is everywhere. Gorillas of the urban kind. The goal of the Doremus campaign is to build awareness, interest, and preference for Corning Gorilla Glass within the tech-savvy consumer electronics community and among electronics/consumer product designers. Elements include: print, banners, mobile, out of home, online videos (using CGI – computer generated imagery), a website (www.corninggorillaglass.com) and interactive games. January print and online publications featuring Corning’s Gorilla Glass campaign are: Bloomberg BusinessWeek, Wired, Rolling Stone, GQ, The Economist, Men’s Journal, PC World, Macworld, Scientific American, and The New York Times Magazine. Online (only) sites include: CNET.com, Gizmodo, Engadget, Ars Technica and Federated Media. Out of home runs on billboards in Las Vegas (during the CES). Target audiences include early technology adopters, tech enthusiasts, designers and manufacturers of consumer electronics. The technorati who appreciate the value of this ingredient brand can learn more by going to the Corning Gorilla Glass website. Dan Collins, division vice president of Corporate Communications, observed, “For a century and a half, Corning has been quietly committed to innovation – ranging from NASA space missions to emissions control to fiber optic communications. Corning Gorilla Glass is one of our most recent innovations to take hold, and the potential applications for this multi-faceted ingredient brand are endless. Our new advertising only touches on a few of these applications in the electronics arena. The Corning Gorilla Glass story is just starting to be told. Stay tuned.” John Mannion, Doremus EVP of Client Relations, noted, “What’s amazing about Corning Gorilla Glass is how elegant it looks, yet how tough it is. It literally changes how you think about glass. Ordinarily you wouldn’t even consider glass on these products. Now you can. And you can expect more and more in the future – as evidenced by the company’s high profile for Corning Gorilla Glass at the CES. Doremus has been honored to create a quick, visually intuitive, yet highly intriguing campaign that begins to tell the Corning Gorilla Glass story.” About Corning Incorporated ABOUT DOREMUS: Doremus is a specialist in a world of generalists. With offices in New York‚ San Francisco‚ London‚ Frankfurt and Hong Kong‚ it specializes in business communications‚ helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences‚ and translating that into compelling business-building solutions. Doremus is part of the Omnicom Group Inc. (NYSE:OMC)‚ a leading global advertising‚ marketing and corporate communications company. Follow Doremus on Twitter at www.twitter.com/doremus. Doremus is a part of the Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising‚ marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising‚ strategic media planning and buying‚ interactive‚ direct and promotional marketing‚ public relations and other specialty communications services to over 5‚000 clients in more than 100 countries. |
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