The Story
 
Defying Commoditization

Knight Capital Group, a leading specialty trading firm, operates in a category defined by price and execution. The opportunity -- change the conversation and the competitive landscape by focusing on a higher level of benefit. Key aspects of the science of electronic trading are expressed around four pillars -- access, liquidity, insight and clarity. These images, by noted computer artist Marius Watz, translate the 0's and 1's of actual trading into dynamic colors and shapes. They make visible the otherwise invisible, allowing everyone to "see" the disciplined precision that Knight brings to the complex, dynamic world in which they operate on their clients' behalf.