With a global economic crisis exacerbating the underfunded retirement problem, and an investment industry in need of renovation, Russell Investments decided to lead the charge for change. Developing real solutions for the industry requires listening to the people the industry serves, and innovating with their needs in mind. By building a platform for dialogue, and catalyzing this conversation, Russell assumed a thought-leadership role for the industry. The Conversation Yields Innovation campaign launched January 27, 2010 during the World Economic Forum in Davos. In the first five days, the online program delivered over 40,000 visits to the Conversation Yields Innovation website.