As a quiet leader and innovator, Brocade built its business as an OEM for leading storage companies in the data center. But under threat from Cisco, Brocade was inspired to invigorate their brand and defend their turf with a bold campaign targeted at all levels throughout the IT community: C-Level, VP/Director, and IT manager. Our solution was an integrated and social media campaign that established Brocade as a thought leader in the data center, as well as a superhero for IT managers everywhere.