Driven by a CEO passionate about efficiency, HP consolidated its Enterprise Business market efforts from 2,000 global agencies down to one -- The Collaboratory (a visionary collaboration between three Omnicom agencies; Doremus, Goodby Silverstein & Partners and Rapp Collins). As the unofficial "geek" of the team, Doremus took the lead in developing global integrated campaigns for many key products and vertical markets. The results, and the efficiencies, have been nothing less than extraordinary.