Communications Effectiveness Index

What really works when it comes to connecting customers with your brand?
This Doremus/Tuck School of Business survey reveals which companies and industries are communicating most effectively, and analyzes how they are doing it.

Learn more about our proprietary research, Communications Effectiveness, or contact Matt Broom at mbroom@doremus.com or 212 366 3079.

Doremus Proprietary Research

Every year we invest in proprietary research studies to foster our understanding of important business communities. These studies provide us and our clients with unique insights into the people who make critical business decisions. Here are some examples.

To learn more about our proprietary research, contact Matt Broom at mbroom@doremus.com or 212 366 3079.

Communications in Crisis

This study was done in partnership with Professor Paul Argenti of the Tuck School of Business at Dartmouth. It looks at the impact of the financial crisis on Corporate America and identifies five themes communicators should focus on as the economy recovers.

To learn more about our proprietary research, contact Matt Broom at mbroom@doremus.com or 212 366 3079.

C-6

Are all CEOs alike—white‚ male‚ living in the suburbs? No. Our proprietary research tells us that there are six different types of senior executive—the C-6—ranging from the Zen Master to the Superficial Soundbiter.

To learn more about our proprietary research, contact Matt Broom at mbroom@doremus.com or 212 366 3079.

Decision Dynamics

In partnership with the Financial Times‚ Doremus has been conducting this pulse-check of global senior executives annually since 2003. We look at their expectations for the coming year‚ their decision-making process‚ and how they’re using new media.

To learn more about our proprietary research, contact Matt Broom at mbroom@doremus.com or 212 366 3079.

He Said/She Said

This study looks at both sides of the marketing and sales equation for investment banking. While senior investment bankers and CFOs agree on much in theory‚ they’re often miles apart in implementation.

To learn more about our proprietary research, contact Matt Broom at mbroom@doremus.com or 212 366 3079.

Life on the Street

What’s the future of Wall Street? This study compiles nine years of qualitative research with equity analysts and portfolio managers‚ giving a unique view onto their jobs‚ the markets‚ and their feelings.

To learn more about our proprietary research, contact Matt Broom at mbroom@doremus.com or 212 366 3079.

Retiring Retirement

Tens of millions of Baby Boomers will be retiring soon. This study probes the emotional and rational concerns of mass affluent Boomers‚ exploring the paradoxes and ambiguities of their approach to retirement: optimistic and terrified‚ skeptical yet wanting advice.

To learn more about our proprietary research, contact Matt Broom at mbroom@doremus.com or 212 366 3079.

Channel Dynamics

This companion study to Retiring Retirement investigates the challenges and motivations of financial advisors working with Baby Boomers: how they talk to their clients‚ how they manage conflicting expectations‚ and what they expect from financial service providers.

To learn more about our proprietary research, contact Matt Broom at mbroom@doremus.com or 212 366 3079.

Transitions in Healthcare

This study looks at perceptions of health care providers‚ insurers‚ pharma and other players‚ as viewed by consumers and employers. Who are the “black hats” and the “white hats” in health care? The study explores ways that companies in “black hat” sectors can transcend that reputation.

To learn more about our proprietary research, contact Matt Broom at mbroom@doremus.com or 212 366 3079.