What We Think

By Andrew Ettinger, Director of Digital Planning and Buying, Doremus New York

Reading most web analytics reports I am often reminded of Samuel Taylor Coleridge's epic “The Rime of the Ancient Mariner.” Instead of "water water everywhere, nor any drop to drink," I think of “data, data everywhere and no one really did think.” Far too often I discover that instead of a web analytics report, I am actually holding a web data report. The problem is simple: there is a difference between web reporting and web analytics. Read more...

By Hope Picker, Director of Strategic Research, Doremus New York

Recently, I was conducting some focus groups, part of a research initiative to ascertain “effective communications” by Doremus and the Tuck School of Business at Dartmouth. As I listened to the participants, senior financial and technology executives across a variety of industries, I realized there are certain basics about b-to-b communications that many of us seem to forget in our enthusiasm—and often our rush—to get our stories out there. Read more...

By Hope Picker‚ Director of Research‚ Doremus
(as published in the Journal of Financial Advertising and Marketing)

Recently, CNBC commissioned Doremus to do research with the goal of developing a deep understanding of the financial advisor audience. We used in-depth qualitative interviews, along with quantitative validation, to explore many aspects of their lives and work. Read more...

By Hope Picker‚ Director of Strategic Research‚ Doremus

Whose communications are working? Whose work the hardest?

That’s the proverbial $64‚000 question (price not adjusted for inflation). To find the answers‚ Doremus is beginning a new communications effectiveness study with Paul Argenti and his colleagues at the Tuck School of Business at Dartmouth.

Typically‚ studies in this area rank companies by the strength of their brand—but don’t look at what messaging and channels were used to build and sustain that brand. Our aim is to answer those questions. Read more...

By Carl Anderson‚ CEO‚ Doremus

In the wake of the global financial meltdown‚ there emerged a new societal demand among consumers for transparency and accountability to replace complacency. Consumers today want companies to switch from strategy-spinning to strategy-making. Read more...

By Carl Anderson‚ CEO‚ Doremus

Before what some are now calling the Great Recession‚ organizations got caught creating communications that had a lot of sizzle but‚ frankly‚ not a lot of steak. The media with all of its new and exciting technical bells and whistles became as much the message as the message itself. Read more...

By Howard Sherman‚ President‚ Doremus

Recently‚ Doremus and the Financial Times collaborated on a survey called Decision Dynamics in which 470 worldwide senior level executives were asked: Which supplier is most likely to get work from you in tough times as compared to prosperous times? Read more...

By Carl Anderson‚ CEO‚ Doremus

Many of us are familiar with Moore’s Law‚ aptly named for Gordon Moore who predicted decades ago a trend in computing hardware in which the number of transistors placed in integrated circuits would double approximately every two years.

I’d like to suggest that today‚ in corporate communications‚ there is a new Moore’s Law‚ suitably named after Michael Moore‚ the documentarian who has taken up causes and created films on subjects that affect the common person. That Moore’s Law is: “Tell your story‚ or have it told for you.” Read more...

By Howard Sherman‚ President‚ Doremus

5 rules to help b-to-b marketers navigate the new normal‚ adjust to ambiguity‚ and lean on leadership

As a b-to-b marketer‚ your world has become more difficult. I can say the same‚ as the head of an agency that is leading the charge to bring a new level of creativity and thinking to b-to-b communications. We all need to achieve more. And we need to do so with less. Our customers are more demanding and our competition is more fierce. The rules have changed and they will continue to. Read more...

By Carl Anderson‚ CEO‚ Doremus

Like that one domino that isn’t aligned in place‚ you can ruin a good marketing plan if one of the “basics” isn’t in order. In fact‚ the research that Doremus just completed with the Tuck School of Business at Dartmouth affirms that never before in the history of communications has there been a greater need‚ and greater opportunity‚ for companies to take complete control of every aspect of their communications‚ and in so doing‚ hamper the competition. Read more...

By Paul Argenti
Published: 28 December 2009 22:01 | Last Updated: 28 December 2009 22:01

This piece was written by Professor Paul A. Argenti‚ Professor of Corporate Communication at Dartmouth's Tuck School of Business. It focuses on recent research entitled “Communications in Crisis” which was conducted in a partnership between Doremus and Tuck.

The past year has seen the biggest collapse in confidence in business in almost a century – to the point where probably the least trusted spokespeople on the planet today are corporate executives. When intense scrutiny and mistrust prevail‚ whatever a company does says something about it‚ everything communicates‚ and communication affects everything. Read more...

By Carl Anderson‚ CEO‚ Doremus

Industries worldwide are transforming as the economic upheaval takes its toll. It’s affecting both leading brands and challengers in nearly every category. Read more...