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Situation
Challenge
Insight
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Deutsche Bank – Abseiler / Chinese mountains / Chocolate box
| Deutsche Bank wanted to create awareness for their brand as a whole via retail product advertising in the crowded Hong Kong market. |
| To build brand awareness of Deutsche Bank Funds and its innovative product offerings. And importantly, to outperform sales targets in a highly competitive market. |
| Integrated campaigns featuring a variety of POS items, print ads in local publications, plus outdoor initiatives like bus advertising and in-train subway advertising were created. |
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