Since 2003, Decision Dynamics has been our annual pulse-check of senior executives in North America, Europe, and Asia. Conducted in partnership with the Financial Times, this study covers three main topic areas. The first establishes executives’ expectations about the economic environment and resulting corporate plans. The second explores their decision-making processes, selection criteria, and vendor relationships across a variety of products and services within consulting, financial services, and technology. The final section looks at media use, with a focus on new media and technology. Whether blogging, tweeting, or downloading apps, we know what executives are using.
To learn more about our proprietary research, contact Matt Broom at firstname.lastname@example.org or 212 366 3079.The New World of Financial Advisors
The New World of Financial Advisors is an all-encompassing look at today’s financial advisor. We explore how they run their businesses and how they relate to clients in the aftermath of the worst financial crisis in decades. More fundamentally, we look at their key motivators and the personality traits it takes to succeed in this challenging business. We identify four types of advisors: Sales Stewards, Analysis Addicts, Relationship Romeos, and Empathetic Evangelists.
To learn more about our proprietary research, contact Matt Broom at email@example.com or 212 366 3079.Engine of Growth: SMB Decision-Makers
The millions of small and mid-sized businesses that drive much of the economy are still under-understood by many. Engine of Growth: Understanding SMB Decision-Makers covers demographics and firmographics of companies with 5-1,000 employees, and delves into the mind of their owners and other executives to understand how they run their businesses, the culture they instill, how they make decisions, how they shop, and what they look for in vendor relationships. Many of these businesses are more stable, mature, and sophisticated than marketers expect, and want to be treated as such.
To learn more about our proprietary research, contact Matt Broom at firstname.lastname@example.org or 212 366 3079.C-Suite Portraits
Compiling multiple primary and secondary research sources, the C-Suite Portraits offer insights into the roles, issues, and mindsets of these executives. The Changing Role of the CFO focuses on the evolution of the CFO from bean counter to strategic partner, and the stresses it puts on those making that transformation. Today’s CIO explores the increasing and sometimes contradictory demands put on the CIO as technology becomes ever more pervasive and integral to companies of every description. HR at the Crossroads delves into the role of HR executives at the intersection of employee needs and business demands.
While many studies have ranked the brand power of various companies, no research has tried to gauge how effective different messages and media are in connecting brands with customers. Doremus and professors at the Tuck School of Business at Dartmouth created the Communications Effectiveness Index. We surveyed customers of the nation’s largest companies across nine industries, looking for insights regarding channel preferences and messaging traits that resonate most with their customers. Responses were used to create persuasion scores. As you can see from the chart below with an average score of 100, marketers of enterprise software and network communications seem to have mastered B2B communications, while pharmaceutical companies have not gotten a handle on that segment. PC manufacturers for the most part managed well, but health insurers and banks were consistently failing to move their audiences.
What really works when it comes to connecting customers with your brand?
This Doremus/Tuck School of Business survey reveals which companies and industries are communicating most effectively, and analyzes how they are doing it.