Go beyond social listening. DNA—Doremus Network Analysis—is proprietary technology that uses big data and network science to understand communities, connections, content and channels. It’s core to our offering and powers our services and gives you the insights and business intelligence that lead to highly efficient, highly effective communications.
DNA classifies 14 distinct types of influence to reveal the right tactics to reach the right audiences in the right channel.
It has delivered high-impact results in brand awareness, media effectiveness, lead generation, and influencer engagement for over 50+ leading consumer and business brands across many verticals, industries and categories.