Glass Age


Corning was a 160-year-old glass manufacturing company, and felt like one.  But Corning’s glass was fronting 2 billion of the coolest smartphones, tablets and laptops in the world.  So we had a story to tell.  We turned Corning into a technology brand with A Day Made of Glass—a vision for the near future, enabled by Corning.  It became the most viewed corporate video ever.  We launched Gorilla Glass as an ingredient to tech-savvy consumers through social activation.  We poked at neo-Freudian attachments to our devices through the peculiar content series #Brokeface.  And then introduced the next wave of innovation with help from Jamie and Adam of Mythbusters.