Corning was a 160-year-old glass manufacturing company, and felt like one. But Corning’s glass was fronting 2 billion of the coolest smartphones, tablets and laptops in the world. So we had a story to tell. We turned Corning into a technology brand with A Day Made of Glass—a vision for the near future, enabled by Corning. It became the most viewed corporate video ever. We launched Gorilla Glass as an ingredient to tech-savvy consumers through social activation. We poked at neo-Freudian attachments to our devices through the peculiar content series #Brokeface. And then introduced the next wave of innovation with help from Jamie and Adam of Mythbusters.