Here's An Idea

HP Printing

In a world that’s increasingly digital, what’s the role of printing?  That’s the question faced by HP, the leader in a category under huge pressure from other technologies.  We defined that role for printing and gave it emotion, reminding the world that “every idea begins with a blank page.”  We created a new way to talk about printing innovation.  We captured the value of HPs leadership as the “world’s most preferred printers.”  We even created a new dance—the Toner Shake.  We brought it all to life in a 360 degree campaign, from events to advertising to lead nurture, that improved brand scores and increased sales.

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