Since Disney’s Fantasia (1938), HP has been quietly behind the world’s biggest grossing and most visually stunning film productions. But it’s not the brand typically associated with creative firepower. With the powerful new Z Workstation, we helped HP make noise in the Digital and Media Entertainment industry. Using our proprietary Doremus Network Analysis™, we identified the most influential film, graphics and production professionals in London. We brought them to the ZED studio: a three-week Soho popup for working, networking and stretching creativity. The activation increased peer advocacy, awareness and drove leads.