HP Helion

In an industry that quickly went from clouds to cloud-washing, HP needed a hook for its new Helion brand.  What made Helion special was its open source code, which empowered developers in ways the competition could not.  For this influential (but under-appreciated) community, we created the #BuiltByYou program to establish open-source thought leadership, build a sense of community and buzz around key events.  We engaged influencers from inside and outside HP; then created a digital newsroom and content machine for weekly on-demand videos, blogs and podcasts.  We live-streamed events.  We created badges, pins and project patches in native tongue that looked especially good on the developer’s uniform—that ubiquitous grey hoodie.  




03. Social

04. Blog

05. Hoodies

06. Audience Tweet