Plantronics is a company with a long and impressive legacy of firsts.
First headset in space.
First headset on the moon.
First noise-cancelling headset.
This is a history of innovation that deserves something more than an ad campaign.
So we developed the WARE creative platform and changed the language of headset marketing entirely.
WARE positions headsets as intelligent devices that enable wearers to become better versions of themselves—
More efficient road warriors, more insightful customer service reps, more passionate music lovers.
We distilled the platform into a comprehensive Playbook to facilitate global implementation, and to show Plantronics marketing teams around the world how everything is done: from tradeshow booths to social posts, home page banners to out-of-home, and much, much more. Ultimately, WARE itself became another first for Plantronics—the first time the company has utilized truly consistent messaging around the world.