DXC TECHNOLOGY

Thriving on Change

In 2016, CSC announced a merger with HPE Enterprise Services, bringing together two great companies with strong legacies. Called DXC Technology, it created the world’s leading independent, end-to-end IT services provider. On April 3, 2017, the new company was listed on the NYSE and introduced itself to the world.

Knowing you get only one chance to make a first impression, we launched DXC in a way that drove understanding of who this new company was—and did so in a way that enhanced its credibility as a leader in digital transformation, paving the way for future growth.

Here’s the thing about “digital transformation”: A lot of companies have a lot to say about it, and most of them lead with fear-mongering messages about the dangers of falling behind the times. Our campaign set out to tell a different story. Using a standout, bold voice to cut through the clutter in the space, we positioned DXC Technology as the no-nonsense and effective partner that helps clients “get stuff done.”

Targeting both business and IT decision makers, tech analysts, the Street and internal employees, we then launched a global, integrated campaign to introduce DXC to the marketplace and help the company live up to its brand promise, “Thrive on Change.”

Making Our First Impression

This gave DXC the big splash it needed when the bell rang on April 3, 2017. A cover-wrapped Wall Street Journal was handed out on the floor of the NYSE. Full-page print ads with digital components ran in global publications like The New York Times, Les Echos and more.

Dominating Global Gateways

We grabbed the attention of business travelers in over 20 airports from JFK to Singapore and transit hubs like Paris Nord and Penn Station and on DXC’s home turf at Union Station in Washington, D.C.

Partnering with Media Powerhouses

Strong digital and print presence with global publisher partners as well as programmatic media driving to the Get It Done campaign landing page.

The Omnicom B2B Specialist

Copyright © 2020 Doremus. All rights reserved.

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The Omnicom B2B Specialist

Copyright © 2018 Doremus. All rights reserved.

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doremus ideas that connect logo

The Omnicom B2B Specialist

Copyright © 2018 Doremus. All rights reserved.

Use of this website constitutes acceptance of the website Terms of Use and Privacy Notice.

The Omnicom B2B Specialist

Copyright © 2018 Doremus. All rights reserved.

Use of this website constitutes acceptance of the website Terms of Use and Privacy Notice.