Officially rebranding as NI, a moniker already familiar to their devoted engineering community, they set out to focus on a critical aspect of their business that had often been overlooked: people. From internal team members to engineering partners, we turned the focus toward the ones who make our greatest engineering ambitions a reality and celebrated their present and future success around a single rallying cry: Engineer Ambitiously.
The campaign included film, digital, and social.
Among many great results, this campaign beat previous engagement by 4x and increased SOV from 6% to 21%, taking a leadership position amongst the competitive set
Next Project
Lego Education